Basically Madewell is perfect. I used to think it was a little too hipster for my taste, but the more and more I pop into the store, the more I fall in love. Cozy sweaters, plaid flannel shirts, cute leather booties; what's not to like? I popped into the store to try some things on so Santa knows what size and what colors I want things in ;). (pants are Vineyard Vines and pumps are Ralph Lauren).